Bwin Extends MotoGP Sponsorship

Leading online betting and gaming provider Bwin Interactive Entertainment AG has signed a deal with Dorna Sports SL to continue its sponsorship of MotoGP through the 2010 season.

The agreement extends Bwin’s partnership with the premiere motorcycle racing tour, which began in 2004, and will see its corporate logo feature prominently across all 17 circuits with banners on the track, the pit lane and the starting line.

“During the years of our partnership, Bwin has proven to be a significant and reliable partner for MotoGP with lots of drive and innovation,” said Pau Serracanta, Managing Director for Dorna Sports.

“No question, Bwin provides MotoGP with extra horsepower.”

Bwin revealed that prominent branding would also be included on the podium, in the press conference areas and television interview backdrops while it will continue as the title sponsor of the Gran Premio De Espana race from Jerez and the Grande Premio De Portugal from Estoril. In addition, the Austrian firm will have ‘an important presence’ at the Grand Prix Ceske Pububliky from Brno and the Grand Prix Di Rimini from Misano.

“As we remain fully committed to the MotoGP World Championship, it is only natural for us to renew our partnership with Dorna Sports,” said Andrea Gaudenzi, Head Of International Sports Marketing for Bwin.

“MotoGP broadcasting reaches hundreds of millions of viewers throughout Europe and the world. It has become one of the most exciting sports events out there and fits perfectly with the Bwin brand.'