888.com

It has always been 888’s goal to be the market leader in the global online gaming industry. In order to achieve this, it is vital to offer an exceptional gaming experience that appeals to a wide range of consumers — from the experienced poker player to casual sports fans and people who enjoy a game of bingo. 888 is more than just a place where people go to play online. 2009 saw an increase in the focus on creating online entertainment destinations where players can combine an unparalleled gaming offering with a more complete internet experience, including social networking and personalized activities. The goal is for people to see 888 as a brand beyond gaming and an integral part of their online entertainment experience by fulfilling this wider role in the online lives of players. Building emotional ties with players and increasing their engagement with the brand builds loyalty, thereby helping to improve customer retention and spend.