Achieving better engagement and LTVs by combining gamification and real-time marketing

13th September 2017

The webinar "Achieving better engagement and LTVs by combining gamification and real-time marketing" took place on the 13th September 2017 at 15:00 BST.

Online gaming is changing. They are evolving beyond the core game to include game mechanics which augment the in-game experience to keep players playing longer, by giving them more fun.

DeltaDNA CEO Mark Robinson discusses how to design game mechanics into real money gaming, and how real-time marketing can be specifically employed at each stage of the player lifecycle to maximise player lifetime value (LTV)

 

Attendees will learn:

  • The best practice gamification mechanics to employ
  • How to build engaging environments
  • Specific examples of game mechanics being used in RMG
  • Step-by-step strategies for the player lifecycle

Speaker

Mark Robinson
Company:
deltaDNA
Job title:
CEO

Biography

Mark Robinson co-founded deltaDNA in 2010 and has over 20 years’ experience in data mining. DeltaDNA supports social responsibility and fraud prevention in real money gaming through real-time player interaction, triggered by big data analysis of in-game player behaviour.